Sheffield-based bespoke millinery for all occasions

New Collection

Shop the New AW20 Beret Collection

Shop the new AW20 beret collection
Shop the new AW20 beret collection

Are you ready to shop the new AW20 beret collection?

Well the great news is that the new designs are now available to buy online!

Not only have I introduced 15 new colours to my range of autumn winter berets, I’m also offering additional new colour combinations, thanks to the feedback I received from my Newsletter readers.

(BTW if you aren’t signed up to my Newsletter, you totally should be! My Newsletter readers receive an exclusive discount code giving them 15% off their first order – EVERY year!)  

If you saw my sneaky peek preview last month (yup, that was another Newsletter reader perk) you may already know what’s on your wish list – just hit the button to shop the new AW20 beret collection today.

If you haven’t been formally introduced yet, keep reading to find out more!

All image credits: Danni Maibaum – Photographer extraordinaire, all round good egg and total dream to work with!

Meet the New Designs

As already mentioned, I’ve added lots of new colours to this collection…but I’ve introduced even more colour combinations!

This year the berets are all about block colours, and after many (oh so very many!) metres of sample colours, I finally decided on the best ribbon colours to match to the berets. Don’t worry though, those samples aren’t going to waste – I’m working on a new project to use them up!

This means that many of the new designs are available with either a co-ordinating velvet ribbon bow or a black velvet ribbon – simply choose which you would prefer when you order.

These new choices have also meant a little refresh for some of my existing designs, such as the Red and Magenta colour ways.

Red Wool Felt Beret with a Bow by Imogen's Imagination
Red Beret with Red Velvet Ribbon Bow
Red Beret Black Velvet Ribbon Bow
Red Beret with Black Velvet Ribbon Bow
Magenta Beret with Magenta Velvet Ribbon Bow
Magenta Beret with Magenta Velvet Ribbon Bow
Magenta Beret Black Velvet Ribbon Bow
Magenta Beret with Black Velvet Ribbon Bow


Navy blue has always been THE staple shade of blue in my beret collection, but this year I’ve added 3 new shades; Airforce, Cornflower and Duck Egg Blue. These new shades would all look great paired with a navy winter coat for a splash of brightness during the gloomy months.

Shop all the Blue Berets


I confess, green is one of my least favourite colours…even though I know it’s hugely popular! With my 3 new shades of Emerald, Moss and Sage I hope there will be something for all the green lovers out there. Emerald is just a fabulously festive colour, but I suspect Moss and Sage will appeal to those who prefer more earthy tones.

Shop all the Green Berets


When I saw this Mustard beret I just KNEW that I had to include it in this year’s collection. This would be the most fabulous colour pop when paired with navy blue, burgundy/dark red tones or shades of brown. The Pale Yellow will definitely bring a little sunshine to a dreary day…and it will be perfect for Spring too!

Shop the Yellow Berets


If you’ve watched the video in my How To Wear a Beret blog, you already know that pink is my absolute favourite of all the colours…and I’m totally sold on these new additions to my range in Bubblegum and Coral. Bubblegum is slightly paler than the pink berets used for last year’s floral collection but just as pretty!

Shop all the Pink Berets


I’ve already mentioned Magenta but I have re-introduced Purple to my collection too. Many many moons ago, I used to have a fab shade of purple until it was discontinued by my beret supplier. This one is even better than that original shade, this is a gloriously rich deep purple.

Shop all the Purple Berets


Red is by far the most frequently featured colour in my beret collection, however that’s partly because I have two reds; a classic scarlet red and a rich wine red. These are now joined by the brand new Russet red. With it’s red-brown tones, this is such a wonderfully autumnal shade.

Shop all the Red Berets 


Last but not least are these classic neutral tones of Charcoal, Camel and Beige. These may be neutral but they are anything but bland! I teamed the Charcoal and Camel with black velvet ribbon bows as they really needed the colour contrast to make them pop. However all three of these shades are elegantly classic and oh so wearable.

Shop the Neutrals: Charcoal Grey, Camel, Beige

Want to see more of the new designs?

I’ve been embracing technology and I’ve created short videos for every design in the new collection!

These have been published on my Youtube Channel and more will be added soon.

Seen enough? Found your favourite new colour?

Are you now ready to shop the new AW20 beret collection?

Here’s that all important link for you again – this will take you straight to all the new berets for Autumn Winter 2020.

Happy shopping!

Pre-Order the AW20 Beret Collection

Pre-Order the AW20 Beret Collection

Want to know how to to pre-order the AW20 Beret Collection today? Keep reading for all the crucial details!

Every Autumn I release a new collection of beret designs and this year is one of the biggest yet!

Featuring 17 brand new colours this is my most colourful beret collection so far…and the feedback so far has been overwhelmingly fantastic!

My Newsletter readers have already chosen these 8 colours as their favourites, but which one is your fave of the faves?

How to Pre-Order the New AW20 Beret Collection

  1. Sign into your account – or create an account here if you don’t already have one
  2. In the Shop menu, click on AW20 Berets
  3. Choose the beret (or berets!) that you would like to buy, add them to your basket and checkout as usual

I can hear a few questions brewing…so here’s the answers!

Q: Why do I have to sign into my account?
Because I can’t give you exclusive access to the collection any other way! I don’t use your shop account info for anything other than as a way to give you extra perks!

Q: What if I don’t have an account?
You can create one here – you just need your email address and a password.
(I don’t have access to your password – but you can request a reset if you forget the password!)

Q: When will the pre-orders close?
Midnight on Monday 7th September – although realistically, probably about 9am on Tuesday 8th.
(I’m so not staying up until midnight to press the buttons…plus I know some of you are in international time zones!)

Q: When will I receive my beret?
As quickly as possible – stock levels and postal services permitting.

I will be dispatching on a “first come first serve” basis – so the sooner you order, the quicker your beret will be sent out!

If I cannot dispatch your order immediately, I will let you know the anticipated timescale.
However, ALL pre-ordered designs will be dispatched BEFORE the new collection goes on general release.

Join My Beret Chic Focus Group!

Focus Group
Focus Group

It’s that time of year when I start looking for my annual Focus Group volunteers!

To help me prepare for the launch the NEW AW20 beret collection, I need a little bit of customer feedback.

It doesn’t matter whether you’ve bought a beret from any of the previous collections…I just want your thoughts and opinions.

If you can spare me 5 minutes of your time for a quick survey next week, I would be so very grateful!

Would you like to…

  • Be in with a chance to WIN a beret of your choice from the new collection?⁠
  • Help me choose the most popular colours?⁠ (And get a little gift for 5 minutes of your time!)⁠
  • Find out how to pre-order the new AW20 beret collection before everyone else?⁠

If the answer to any of these questions is yes…Ladies, you NEED to be on my mailing list!⁠

Next week I’ll be doing a very special Newsletter to tell you how YOU can be part of my #beretchic Focus Group clique!⁠⁠

If you’re not already signed up, you can do it via my home page – it’s as simple as that!⁠

Gift Wrap Option Now Available

Gift wrap option now available
Gift wrap option now available

My new gift wrap option is now available for all berets and selected hair accessories.

It’s never been easier to buy a gift for a loved one from the Imogen’s Imagination online shop!

I have spent a lot of time developing my packaging over the years. I’ve always strived to make sure that your orders arrive safely through the postal and courier systems. 

Whilst this functionality has been key, it’s never been at the expense of the pleasure you should experience when unwrapping your order. 

However, this new option takes things to the next level!

What’s New?

This gift wrap option gives you the opportunity to shop for others, great news if you are unable to deliver a present in person. You can have the order sent directly to the lucky recipient, complete with gift wrap and a lovingly written gift message, because obviously they will want to know who to thank! 

I’ve chosen all the elements to be as sustainable and eco-friendly as possible. The kraft wrapping paper, paper raffia ribbon, tissue paper and cardboard boxes can be all be recycled. If you don’t want to reuse them first of course!

I’ve also specifically chosen not to use ANY plastic sticky tape in the gift wrapping…in fact there is no tape at all!

I am aiming to reduce my use of this type of plastic tape across all my delivery packaging. It is a work in progress and I look forward to sharing it with you when this revamp has reached it’s conclusion.

Imogen's Imagination Hat Box

Why is the Gift Wrap option not available for hats and fascinators?

Very simply, because these designs are rarely bought as gifts. 

All hats and fascinators come with a hat box for storage as standard. They also include a ribbon bow that can be used as a carry handle too.

However, if you would like to add gift wrap to one of these designs, please do contact me before placing your order.

Want to see what is hiding underneath that silver wrapping paper? 

I knew you would so I’ve done a few unboxing videos. This one is for the style of gift wrap used for a flower hair clip. It would also be used for all hair accessory designs that won’t fit through a letter box.

You can see more sample videos via my official YouTube channel…and still there are more to come!

How to Leave a Review

How to Leave a Review
How to Leave a Review

Your feedback really matters!

Whether you have bought from me online, or in person either at the studio or an event, this is my guide to help you tell the world how much you have enjoyed your Imogen’s Imagination experience.

Obviously, we all love to be told that we’ve done a good job, and I’m no different! Who doesn’t love seeing lots of gold stars!

As a small business, reviews are so important. Your reviews, testimonials and feedback help me to know that I’m doing things right…and they’ll give you a warm and fuzzy feeling too!

How to leave a review for your online order?

I’ve got you covered with a few ways to leave your feedback, depending what your preferences.

Is your design still in stock?

Simply search for your design in the shop and open the page. 

Click on the reviews tab and you’ll see the option to leave both stars and a text review.

You will be asked for your email address and name, however don’t worry – only your first name will be shown on the site.

(Top Tip: Your order confirmation email will include the name of the design you bought)

How can I leave a review if my design is sold out?

Sadly, you can only leave a review for in stock designs…but you can leave me a review on Google!

Have you left a testimonial?

If you are a bespoke client, it would be fantastic if you would write me a testimonial. I know myself that writing these can be a little daunting. So to make it super simple, I’ve created a form, which will hopefully take out some of the hard work! 

All you have to do is answer the questions, and I will email you a draft of the testimonial. That way you can see it before publication to make sure you are happy with the way I have used your words. 

Have you tagged me on social media?

I love to see my designs in action!

Seeing how you wear your goodies, what outfit you’re wearing them with…and how much fun you’re having wearing them! That is simply the icing on the cake for me.

You can also follow my hashtags on Instagram #beretchic and #imogensimagination

Do I have to do all of these?

Obviously, it would be a-may-zing if you would use all these options to leave a review – but I’m not greedy!

Even if you have can just do one of them, I’d be so very grateful.

Thanks so much for your support,

About Imogen's Imagination