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Privacy Notice

Privacy Notice

1. Introduction

This is the privacy notice of Imogen’s Imagination and contains details of how your personal data is collected and processed through your use of this site www.imogensimagination.co.uk

By using this site and in providing us with your data, you confirm that you are over 13 years of age.

Sophie Cooke T/A Imogen’s Imagination is the data controller and is responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

Contact Details

Sophie Cooke T/A Imogen’s Imagination

Email address: info@imogensimagination.co.uk

Postal address: Studio 5.06, Exchange Place Studios, Exchange Place, Sheffield, S2 5TR, UK

Telephone number: 07879630109

Keeping the personal data we hold about you both up to date and accurate is very important. If at any time your personal information changes, please do let us know. You can inform us of changes by emailing info@imogensimagination.co.uk.

Alternatively, if you have created a customer account you may update your details by signing in via your account.

2. What data does Imogen’s Imagination collect about you? For what purpose? On what grounds is it processed?

Personal data is any information that can be used to identify an individual. It does not include anonymised data.

The following categories of personal data about you may be processed depending on your interaction with this website:

i) Communication Data

This includes any communications that you send to us via the following methods.

-Contact form on our website
-Social media messaging
-Social media posting
-Any other communication that you send us.

Purpose: This data is processed for the purposes of communicating with you, to keep records of enquiries, and if required for the establishment, defence or pursuance of legal claims.

Grounds: Legitimate interest is our lawful ground for processing this data, which is to reply to communications sent to us, to keep records of enquiries, and if required for the establishment, defence or pursuance of legal claims.

ii) Customer Data

This includes personal data relating to the purchases of any goods and/or services via this website and includes the following information

-Your name and title
-Billing address
-Delivery address
-Email address
-Phone number
-Contact details
-Purchase details and history
-Payment method

Purpose: This data is processed for the purposes of supplying the goods and/or services you have purchased and to keep records of such transactions

Grounds: Completing the contract of sale is our lawful ground for processing this data. This includes taking measures at your request to enter into such a contract in the event of you cancelling your order.

iii) User Data

This includes data about how you use our website, any online services, along with any data that you post/publish for publication on our website.

Purpose: This data is processed for the following reasons:

-To operate our website
-To ensure the security of our website
-To maintain back- ups of our website and/or databases
-To enable publication and administration of our website, other online services and business.

Grounds: Legitimate interest is our lawful ground for processing this data, which enables us to properly administer our website and our business.

iv) Technical Data

This includes data about your use of our website and online services and may including the following. The source of this data is our analytics tracking system.

-Your IP address
-Your login data
-Details about your browser
-Length of visit to pages on our website, page views and navigation paths
-Details about the number of times you use our website
-Time zone settings
-Other technology on the devices you use to access our website.

Purpose: We process this data to analyse your use of our website and other online services. This allows us to administer and protect our business and website.

Grounds: Legitimate interest is our lawful ground for processing this data, as it allows us to properly administer our website and our business. It may also allow us to grow our business by informing our marketing strategy.

v) Marketing Data

This includes data about your preferences relating to the receipt and method of sending of marketing from us either directly or via third parties.

Imogen’s Imagination employs two marketing methods that require personal data; email marketing and social media advertising. Both have the same purposes, detailed below.

However, as Imogen’s Imagination does not use targeted re-marketing through social media advertising, the platform used remains the controller of the data held by them.

Purpose: This data is processed to enable you to partake in our promotional communications which may include the following:

-monthly newsletters
-competitions, prize draws and free give-aways
-to deliver relevant website content and advertisements to you
-measure or understand the effectiveness of this advertising.

Grounds: Legitimate interest is our lawful ground for processing this data, which allows us to study how customers use our products/services, to develop them, to grow our business and to decide our marketing strategy.

vi) Sensitive Data

Imogen’s Imagination does not collect any Sensitive Data about you. Sensitive data refers to data that includes the following.

-your race or ethnicity
-religious or philosophical beliefs
-sex life
-sexual orientation
-political opinions
-trade union membership
-information about your health and genetic and biometric data

We do not collect any information about criminal convictions and offences.

We may be required to collect personal data by law or under the terms of the contract between us. If you do not provide us with that data required, when requested, we may not be able to perform the contract (e.g. delivering goods or services to you). If you do not provide us with the requested data, your order/service request may be cancelled. If this is necessary, we will notify you at the time.

Your personal data will only be used for the purpose it was collected for, or a reasonably compatible purpose if necessary. For more information on this please email us at info@imogensimagination.co.uk. Should we need to use your details for a new unrelated purpose we will let you know and explain the new legal grounds for processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

We do not carry out automated decision making or any type of automated profiling.

3. Ways your personal data may be collected

You directly provide data to us for collection (e.g. by filling in a form on this site or by sending us an email). However, we may also automatically collect certain data from you through your use of our website by using cookies and similar technologies. Please see our cookie policy for more details about this.

We also receive data from third parties including the following third parties which may be based outside of the EU. Wherever possible we only use parties who are certified under the EU-US Privacy Shield or other appropriate levels of data protection (further details included in Section 6). The privacy notices of these third-parties can be found in each section.

i) Communication Data

The contact form on this website does not store the information submitted, however, this is forwarded to our email accounts.



Facebook, Messenger, Instagram and WhatsApp


ii) Customer Data

Imogen’s Imagination does not hold or store your card or account payment information via this website. This is held via third party providers PayPal and Stripe

If you use a card to make purchases from Imogen’s Imagination in person, such as at events or studio consultations, your card details will be stored by the third-party payment processor. If you request a receipt and provide either your email or mobile phone number, this too will be stored by them, not by Imogen’s Imagination.

Sum Up



iii) User Data

This data is produced via your interaction with this website such as publishing a comment or review.

iv) Technical Data

Our analytics tracking system is Google Analytics.


v) Marketing Data

Email marketing will be sent to all customers who have placed an order to provide follow up information regarding reviews, eligibility for discounts and further promotions. Every automated email offers the opportunity to unsubscribe from this marketing provided via Mailchimp.

Newsletter emails are only sent to those who have submitted their name and email address via an online form linked to MailChimp.

Newsletter subscribers to these emails are offered confirmation of the type of material they will receive at the point of subscribing and are offered the opportunity to unsubscribe in every newsletter.


4. Marketing Communications

Marketing communications are sent you because our lawful grounds for processing your personal data are either your consent or our legitimate interests (namely to grow our business).

Under the Privacy and Electronic Communications Regulations, we may send you marketing communications under the following circumstances

– You have purchased an item from us or have requested information regarding our goods or services


– You agreed to receive marketing communications and in each case you have not opted out of receiving such communications since.

If you are a limited company, under these regulations, we may send you marketing emails without your consent. However, you may opt out of receiving these marketing emails at any time.

Your personal data will not be shared with any third party for their own marketing purposes without your express consent.

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you. Alternatively, you can email info@imogensimagination.co.uk to request to be unsubscribed.

Opting out of receiving marketing communications does not apply to personal data provided as a result of other transactions, such as purchases, warranty registrations etc.

5. Disclosure of your personal data

We may have to share your personal data with the parties set out below:

-Service providers who provide IT and system administration services.
-Professional advisers including lawyers, bankers, auditors and insurers
-Government bodies that require us to report processing activities e.g. HM Revenue & Customs
-Third parties to whom we sell, transfer, or merge parts of our business or our assets.We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfer

Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.

Many of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is in place:

– We will only transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data by;


– Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe;


– If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

7. Data Security

We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

For tax purposes the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.

In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

9. Your Legal Rights

Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.

You can see more about these rights at:


If you wish to exercise any of the rights set out above, please email us at info@imogensimagination.co.uk

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.

10. Third Party Links

This website includes links to third-party websites, plug-ins and applications. Clicking these links or enabling those connections may allow third parties to collect or share your data. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

11. Cookies

Using the settings in your browser you can choose to refuse all or some browser cookies and to alert you whether websites set or access cookies. Please note that if you disable or refuse cookies, some parts of this website will not function properly and may become inaccessible. For more information about the cookies we use, please visit our cookie policy.

12. Microsoft Clarity 

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.